• The Amadeus Altéa Suite has revolutionized customers’ experience with Bamboo Airways, offering a more seamless and personalized journey, with diversified ancillaries.  

•  In celebration of the complete system transition, Bamboo Airways is offering a special offer of 15% discount on all Bamboo Airways ticket fares.  

On September 27, 2023, Bamboo Airways completed the upgrade of its passenger service system provided by leading travel technology provider, Amadeus.  

To celebrate the significant milestone, Bamboo Airways has launched the "Innovation for New Experiences" promotion, with a 15% discount using promo code BAMBOO15D for domestic flights, and BAMBOO15I for international flights, applicable on the official website and mobile app; and a 15% direct discount on base fare, applicable in agents' channels distributed via GDS, from October 9, 2023, to October 15, 2023 (*). 

With service touch points powered by the Amadeus suite of travel technology, the passenger experience of Bamboo Airways' will be smoother, faster, and more convenient, especially with connecting international flights. The technology upgrade includes digital platforms such as the Bamboo Airways website, Bamboo Club loyalty portal, Bamboo Airways Mobile Application, etc.; Customer care hubs such as ticket offices, Bamboo Airways First Lounges, airport check-in counters, etc. 

Mr. Pierre Thach Hoang, Deputy Chief Commercial Officer of Bamboo Airways, said: "Our strengthening partnership with Amadeus makes way for a bright future through a new PSS that empowers our People to constantly improve our customer service, envisioning international standards in the new development phase. We hope the modernized core system will bring an array of satisfying and exciting experiences to our network of partners, agents, and passengers domestically and abroad." 

Mr. Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus said, “We are honored to officially welcome Bamboo Airways to the Amadeus family. Having built a close working relationship with Bamboo Airways, we are thrilled to begin a new chapter with the carrier. We believe our advanced technology now enables Bamboo Airways to pave its way towards being one of the leading airlines in Asia by delivering a best-in-class travel experience for its passengers.”  

The new passenger service system transition is the next outstanding milestone in Bamboo Airways' digital transformation process, and this is also the single most significant technology initiative in the 5-year operation of the Carrier.   

*T&Cs apply 

Bamboo Airways’ initial progress lays the foundation for long-term restructuring to rebuild the airline more efficiently and streamlined. This will enhance the company’s competitiveness, capacity, and autonomy, enabling it to become more self-sufficient, attract high-quality resources and strategic investors, and ultimately achieve its objectives. 

Over the past few months, Bamboo Airways has been steadfast in its commitment to ensuring the utmost safety, security, and excellence in service quality while drastically implementing comprehensive measures to enhance the efficiency of its production and business activities.

Regarding the fleet, Bamboo Airways has been actively discussing and negotiating with partners to redesign the appropriate structure and size, prioritizing economy, uniformly standardizing aircraft configuration, reducing fuel consumption, and protecting the environment.

Simultaneously, Bamboo Airways is taking steps to expand the potential lessor network, working closely with Boeing and Airbus to implement previously agreed upon aircraft purchase agreements. These efforts aim to prepare for the fleet increase from 2024 onwards proactively.

For the route network, Bamboo Airways has improved commercial efficiency by reducing the frequency of a number of inefficient routes with low passenger demand while increasing operation on routes recording high demand. This has enabled the airline to optimally meet market capacity and enhance the overall performance of its network.

Regarding the booking system, Bamboo Airways has recently upgraded the core system to modernize and optimize its functionality, bringing it to international standards. As a result, passengers can now enjoy a smoother, faster, and more convenient experience when using the service, both before, during, and after their flight.

This set of solutions has enabled Bamboo Airways to chart a new, suitable course for its operations in late 2023 and early 2024. The carrier's fleet structure is expected to incorporate narrow-body aircraft and jets, which will be deployed on key domestic routes, strongly emphasizing trunk routes such as Hanoi, Ho Chi Minh City, and Da Nang. The airline will also offer services on domestic tourist routes with high demand and international routes to Southeast Asia.

Bamboo Airways has taken significant steps to enhance its customer care policy and extended its support to its network of domestic and foreign partners and agents, all aiming to safeguard the best interests of every party involved. In the event of flight adjustment, affected passengers will be promptly notified and assisted in adherence to the airline's policies and applicable laws.

Bamboo Airways sees this as a crucial opportunity to grow in the future, aligning with the major development milestones of Vietnam's aviation. With the expected opening of the T3 Passenger Terminal at Tan Son Nhat International Airport in 2025 and the Long Thanh International Airport in 2026, Bamboo Airways is poised to capitalize on these developments for progress and success. 

Bamboo Airways has appointed Luong Hoai Nam as General Director, effective October 23, 2023. 

Mr. Luong Hoai Nam is a Doctor of Aviation from Russia, with over 30 years of experience in the aviation-tourism industry. He has held numerous senior management and executive roles, including Director of the Market Planning Department and Editor-in-Chief of Heritage Magazine at Vietnam Airlines, CEO of Jetstar Pacific Airlines, Deputy General Director of Nam Long Group, CEO of Hai Au Aviation Joint Stock Company, Vice Chairman of Vietnam Tourism Association, and Deputy General Director of Vietstar Multirole Airlines, etc. 

Bamboo Airways New General Director Luong Hoai Nam (middle) receiving the appointment decision and flowers from Bamboo Airways Chairman Le Thai Sam (right) and Standing Vice Chairman Phan Dinh Tue (left)

The admission and appointment of Mr. Luong Hoai Nam are directly consulted by the strategic investor of Bamboo Airways. This is the latest progress in the ongoing restructuring of the airline, especially the restructuring of the governance and administration, towards stabilizing operations, attracting quality investment resources, and creating opportunities for solid development in the medium term.

Speaking at the event, the Standing Vice Chairman of Bamboo Airways – Mr. Phan Dinh Tue expressed his confidence in the new General Director. With a professional background and extensive experience in aviation and related fields such as real estate and tourism, the General Director is expected to excel in his new position by working closely with the Board of Directors and strategic investors to motivate the employees to achieve new breakthroughs and help accelerate the restructuring process.  

General Director Luong Hoai Nam stated gratitude for his appointment and thanked the strategic investor and Bamboo Airways' Board of Directors for entrusting him with the opportunity to lead the airline during this crucial period of repositioning. He expressed confidence that Bamboo Airways' restructuring process will succeed through the cooperation and consensus of all the investors, directors, and employees.

"The process of restructuring Bamboo Airways has been taking place with a clear and focused direction. In my opinion, this is the most extensive, strategic, and far-reaching restructuring project ever undertaken in Vietnamese aviation history. As the General Director, I am determined to give my best effort to successfully complete the assigned tasks, and contribute towards the prompt restructuring process. Our ultimate goal is to stabilize the operation and create opportunities for future growth. Among our first targets is to bring back the fleet size to 30 aircraft, and then aim to increase to 50 and beyond," said Luong Hoai Nam.

Over the past few months, Bamboo Airways has been steadfast in its commitment to ensuring the utmost safety, security, and excellence in service quality while drastically implementing comprehensive measures to enhance the efficiency of its production and business activities.

This set of solutions has enabled Bamboo Airways to chart a new, suitable course for its operations in late 2023 and early 2024. The carrier's fleet structure is expected to incorporate narrow-body aircraft and jets, which will be deployed on key domestic routes, strongly emphasizing trunk routes such as Hanoi, Ho Chi Minh City, and Da Nang. The airline will also offer services on domestic tourist routes with high demand and international routes to Southeast Asia.

Simultaneously, Bamboo Airways is taking steps to expand the potential lessor network, working closely with Boeing and Airbus to implement previously agreed upon aircraft purchase agreements. These efforts aim to prepare for the fleet increase from 2024 onwards proactively.

Bamboo Airways sees this as a crucial opportunity to grow in the future, aligning with the major development milestones of Vietnam's aviation. With the expected opening of the T3 Passenger Terminal at Tan Son Nhat International Airport in 2025 and the Long Thanh International Airport in 2026, Bamboo Airways is poised to capitalize on these developments for progress and success.